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New report puts public transport at the heart of Mobility as a Service

19 March 2018

Campaign for Better Transport has welcomed the launch of a new report from Cubic Transportation Systems today which sets out to demystify Mobility as a Service (MaaS) and makes the case for public transport to lead the way in its design and implementation.

MaaS offers people the ability to access and pay for multiple transport modes in one place. So rather than owning a car, you access car clubs, bike hire, buses etc. through one app or server as and when needed. Developed as a concept around ten years ago, there are currently a host of providers competing to define and offer different versions.

MaaS: Putting Transit Front and Center of the Conversation argues that public transport should form the backbone of MaaS to enable it to connect up cities in a way that cuts car use and serves all users.

Bridget Fox, sustainable transport campaigner at Campaign for Better Transport, said: “We warmly welcome this positive approach to Mobility as a Service, one with public transport at its heart. This new report from Cubic is timely and helpful as it switches from a focus on vehicles, towards the goals for any transport service; to better connect people in a way that improves quality of life.

“Technology is key to MaaS, providing integrated ticketing and real-time travel information. But technology is only half the story: in increasingly congested and diverse cities, getting the right principles to shape how MaaS works in practice is also critical.”

The report proposes propose ten key objectives that any future MaaS initiatives should look to achieve:

  • Limit congestion, particularly during peak travel periods
  • Reduce car ownership, car usage and the number of vehicles on roads
  • Use existing infrastructure more effectively and create economies of scale
  • Ease pressure on the transportation network
  • Enable better traffic and capacity management
  • Improve the customer experience by presenting the transportation network as an integrated system
  • Cater to all travellers, young and old, able and less-able, the wealthy and the economically disadvantaged
  • Create a model that supports the funding of infrastructure
  • Lessen the overall environmental impact of transportation
  • Work in both driver-controlled and autonomous environments.   


For further information please contact Alice Ridley on 020 7566 6495 / 07984 773 468 or alice.ridley@bettertransport.org.uk

Notes to Editors

  1. Mobility as a Service is a combination of public and private transportation services within a given regional environment that provides holistic, optimal and people-centred travel options, to enable end-to-end journeys paid for by the user as a single charge, and which aims to achieve key public equity objectives.
  2. Read the full report, MaaS: Putting Transit Front and Center of the Conversation.
  3. Read Campaign for Better Transport’s evidence on MaaS to the Transport Select Committee.
  4. Campaign for Better Transport is the UK's leading authority on sustainable transport. We champion transport solutions that improve people's lives and reduce environmental damage. Our campaigns push innovative, practical policies at local and national levels. Campaign for Better Transport Charitable Trust is a registered charity (1101929).
  5. Cubic Corporation is a market-leading, technology provider of integrated solutions that increase situational understanding for transportation, defense C4ISR and training customers worldwide to decrease urban congestion and improve the militaries’ effectiveness and operational readiness. Cubic Transportation Systems is a leading integrator of payment and information technology and services to create intelligent travel solutions for transportation authorities and operators. Cubic Mission Solutions provides networked Command, Control, Communications, Computers, Intelligence, Surveillance and Reconnaissance (C4ISR) capabilities for defense, intelligence, security and commercial missions. Cubic Global Defense is a leading provider of live, virtual, constructive and game-based training solutions, special operations and intelligence for the U.S. and allied forces. For more information about Cubic, please visit the company’s website at www.cubic.com or on Twitter @CubicCorp .